Vajeeh Paracha — 15+ years leading product strategy and delivery across FinTech, Enterprise SaaS, and AI-driven automation. From 0-to-1 launches to platform transformations serving millions of users and driving hundreds of millions in revenue.
Combining deep technical fluency with strategic vision to transform complex business challenges into high-impact products and platforms.
From zero to millions — and everything in between
I've spent 15+ years building products at scale across some of the most complex, highest-stakes environments in FinTech, Enterprise SaaS, and intelligent automation. My experience spans from 0-to-1 product launches to transforming fragmented enterprise systems into unified platforms.
At CDW, a Fortune 200 company, I lead dual product portfolios: an enterprise-wide renewals platform targeting $55M+ in incremental revenue, and a strategic automation portfolio of 40+ live products processing thousands of daily transactions. At Payfare, I spearheaded mobile financial products for DoorDash, Lyft, and Uber. At Telenor/Easypaisa, I helped scale a financial app to 10 million active users.
I hold a B.Sc. in Computer Science & Electrical Engineering from NUST and an M.Sc. in Business Studies & Digital Communications from the University of Sussex. I bring both engineering rigor and business acumen to every engagement.
Product Strategy
Defining vision, roadmaps, and OKRs that translate organizational goals into measurable deliverables
Cross-Functional Leadership
Leading 10+ person engineering teams and coordinating across business, data, and architecture stakeholders
Growth Acceleration
Driving revenue from 0-to-1 launches through to $50M+ incremental capture and 300% MoM growth
Enterprise Delivery
Delivering multi-phase products with agile rigor, CAB approvals, SteerCo reporting, and stakeholder alignment
Core Expertise
Domains where I deliver results
Deep, battle-tested expertise across the entire product lifecycle — from strategy through launch and optimization.
Product Strategy & Vision
Transforming organizational ambiguity into structured OKRs, phased roadmaps, and measurable KPIs. Securing CXO-level buy-in for multi-million dollar initiatives.
OKRsRoadmapsGo-to-MarketStakeholder Mgmt
Enterprise Platform Delivery
End-to-end ownership of large-scale platform builds — from BRD sign-offs through phased delivery, CAB approvals, and production release governance.
SalesforceAgileCABSteerCoUAT
AI & Automation Strategy
Architecting intelligent automation portfolios — 40+ live products spanning AI-OCR, ML-powered reconciliation, intelligent routing, and AI-driven upsell engines.
LangGraphPower AutomatePythonAI AgentsML
FinTech & Payments
Building and scaling financial products — payment gateways, card issuance, merchant acquiring, digital wallets, and mobile banking serving 10M+ users.
PaymentsCard IssuanceMerchant AcquiringFraud
Data-Driven Decision Making
Leveraging quantitative analysis, A/B testing, and metrics to inform product decisions — from revenue forecasting to funnel optimization and fraud benchmarking.
A/B TestingAnalyticsOKRsKPIs
Team Building & Transformation
Setting up and scaling high-performance product and engineering teams from 0-to-1, coaching agile methodology, and defining processes for sustainable delivery.
HiringMentoringAgileProcess Design
Proven Results
Numbers that speak for themselves
Across multiple industries and product domains, the outcomes are consistently high-impact.
$55M+
Incremental Revenue
Targeted revenue capture from URP platform at CDW, transforming a $1.4B renewal pipeline
10M+
Active Users Scaled
Easypaisa financial app launch from 0-to-1, rated 4.6 stars on app stores
25K+
Hours Saved Annually
Strategic automation portfolio eliminating manual work across finance, sales, and operations
300%
Month-over-Month Growth
Virtual card launch with Mastercard — 3x higher uptake than traditional banks
40+
Live Automation Products
Processing 4,000+ daily sales orders and 30,000+ daily deliveries at CDW
$9.5M
Margin Improvement
From EA-to-CSP migration and AI-driven upsell — a 16x margin uplift per customer
8 wks → 3 days
Merchant Onboarding
Reduced processing time from 8 weeks to 3 days through digital onboarding automation
15+ yrs
Global Experience
Across FinTech, Enterprise SaaS, Telecom, and Retail — from startups to Fortune 200
Career Highlights
Where I've made an impact
Principal Product Manager
CDW — Fortune 200 Technology Solutions
2025 – Present
Leading dual product portfolios: the Unified Renewals Platform (URP), a Salesforce-native platform automating Cisco and Microsoft renewal pipelines representing $1.4B+ in renewable revenue, and a Strategic Automation team of 40+ live products.
Secured CXO-level buy-in and $1.3M+ yearly budget for URP, targeting $50M incremental revenue and $9.5M margin improvement
Defined 7-phase product roadmap integrating ML-powered reconciliation, intelligent rules engines, and AI-driven upsell
Own the automation portfolio: 4,000+ daily sales orders, 30,000+ daily deliveries, AI-OCR invoice processing, credit decision automation (+11% to 50%+ auto-decisioning rate), estimated 25,000+ hours and ~$1.75M/year saved
Lead two engineering teams (10+ engineers), serve as CAB approver for production releases
Senior Product Manager
Payfare (Fiserv) — DoorDash, Lyft, Uber
2022 – 2025
Led product management for flagship mobile financial apps serving gig economy workers across DoorDash, Lyft, and Uber platforms.
Drove 8% year-over-year growth and 14% MAU increase (180K client base) through product transformation
Launched 0-to-1 products: security enhancements, rewards/cashback, insurance, savings, and bill pay
Achieved one of the lowest fraud rates in a financial app, benchmarked by Visa reporting
Managed payment processor integrations, push provisioning, and marketing platform migrations
Senior Product Strategist
Orium (Myplanet) — Fortune 500 Clients
2020 – 2022
Spearheaded bespoke e-commerce and SaaS platform development for Fortune 500 clients including Amazon, IBM, and Google.
Delivered 38% increase in client satisfaction and 25% rise in repeat business
Led end-to-end UX design, feature planning, and supply chain process implementation for B2B hardware solutions
Improved end-user satisfaction scores by 1.9x through creative problem-solving
Assistant Director, Product
Telenor / Easypaisa
2014 – 2019
Led strategy, design, and deployment for digital financial products serving 10M+ active users, including 0-to-1 launch of the Easypaisa app.
Launched Easypaisa financial app: 10M+ active customers, 4.6-star rating
Virtual card launch with Mastercard: 300% MoM growth, outpacing traditional banks
Digitized merchant onboarding: reduced from 8 weeks to 3 days
Managed budget of $130K+, cross-functional team of 30+, running 3-6 simultaneous projects
Manager, Planning
PTCL / Etisalat
2010 – 2014
Planned and launched telecom and ISP products for an 80M+ active customer base. Managed RFPs, vendor evaluations, and country-wide network deployments.
Consulting Services
How I can help your business
Strategic, hands-on consultancy for organizations that need a product leader who has done it before — at scale.
01
Product Strategy & Roadmap Definition
Translate organizational vision into actionable, phased product roadmaps with measurable OKRs and KPIs. From BRD workshops to executive alignment and CXO-level buy-in.
Product vision and strategy workshops
Phased roadmap planning with delivery milestones
Stakeholder alignment and sign-off facilitation
Go-to-market strategy and launch planning
02
Enterprise Platform Transformation
Replace fragmented legacy systems with unified, automated platforms. I've led transformations from 60+ ad hoc statuses and manual workarounds to single streamlined workflows.
Current-state assessment and gap analysis
Platform architecture and vendor evaluation
Change management and adoption strategy
Multi-phase delivery with agile rigor
03
AI & Automation Portfolio Strategy
Design and prioritize automation portfolios that deliver measurable ROI. From AI-OCR and intelligent routing to ML-powered data reconciliation and AI-driven product recommendations.
Automation opportunity assessment
ROI modeling and business case development
AI integration strategy and vendor selection
Portfolio governance and CAB review processes
04
FinTech & Payments Advisory
Deep domain expertise in payment gateways, card issuance, merchant acquiring, mobile financial services, and digital wallets — built and scaled products serving 10M+ users.
Product scoping and feature prioritization
Partner and vendor integration strategy
Fraud prevention and security enhancement
Regulatory and compliance navigation
05
Team Building & Process Design
Set up high-performance product and engineering teams from scratch. Define agile processes, sprint cadences, and governance frameworks that scale with your organization.
Team structure and hiring roadmap
Agile process definition and coaching
Jira/Confluence setup and workflow design
Cross-functional collaboration frameworks
06
0-to-1 Product Launch
End-to-end product launch — from concept validation through go-to-market execution. Multiple successful 0-to-1 launches across FinTech, mobile apps, and enterprise platforms.
Market research and competitive analysis
MVP definition and rapid prototyping
Launch planning and rollout strategy
Post-launch optimization and growth
Get in Touch
Ready to build something great?
Whether you need strategic product guidance, a platform transformation, or hands-on delivery leadership — let's connect.
Let's start a conversation
I'm based in Hamilton, Ontario and available for remote and on-site engagements globally. Reach out to discuss how LaunchHorizon can help your organization deliver measurable impact.
